Apples in Direct Mail advertising

The striking image of five unnaturally perfect Granny Smith apples is eye catching. BUt apples have nothing to do with postcards. Nothing at all. Here, the apple is used to manipulate you through the wholesome memories you've attached to them. Postcards of course have their own wonderful arcana in the american psyche. completely effective in reaching people if the message is compressed enough to reach their minds eye in the instant before it hits the circular file.

Here it works. I am still thinking about it hours after the mail arrives.