Wednesday, September 29, 2010

Apples in Advertising

Apples are utterly ubiquitous, like baseball, eagles, dollars, American flags and the color red.Secular art makes it a symbol of love, and sexuality.  I'm not making that up.  that's why Venus poses with one so often.  But American advertising uses it to project the opposite: chaste wholesomeness. It's inexplicable. t4he earliest use of the phrase "wholesome as apple pie" that I can easily find only dates to 1961, in the book "Lord Love A Duck" by Al Hine.

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