Showing posts with label red delicious. Show all posts
Showing posts with label red delicious. Show all posts

Monday, June 14, 2010

More apple symbolism in branding

It's unsurprising that United Health care would employ the imagery of apples to imply wholesomeness.  Also they use one red apple, a Red Delicious in a set of green Granny Smith apples to indicate uniquemess in a sea of the banal and homogeneous.

Of course insurance companies are none of those things. They're all evil money-thieving whores bent on depriving care for the accumulation of wealth. All the same, all evil bastards. ...But symbolism isn't regulated by the FTC.